One of the issues that received much discussion after the elections last winter was the fact that an overwhelming number of women voted for Trump despite his misogynistic commentaries and vulgarity. Some analyses espouse that Trump's women voters are victims of sexist and misogynistic views ingrained in the American culture. They, according to the analyses, perceive sexual harassment or misogynistic remarks as an unfortunate behavior that men do and women can tolerate or ignore. While that explanation is truthful it does not highlight some deeper dimensions of the phenomenon. Obviously, Trump's misogynistic remarks were downplayed by his women voters beyond the description "unfortunate." Why were these remarks downplayed ? It seems that in the current media programming in the U.S such remarks are normalized and even exalted.